Who Are We?

INSTITOUTO PROOTHISIS KAI PISTOPOIISIS PROIONTON AGRODIATROFIS

The Institute for Promotion and Certification of Agri-food Products aims to drive strategic growth in the primary sector by enhancing the quality and market value of agri-food products both in Greece and internationally. It seeks to promote quality products through strong brand identity and certification, while also fostering networking among producers and businesses to create synergies within the sector.

A key focus is developing an integrated marketing strategy that elevates local products, making them more competitive and recognizable. Additionally, the Institute emphasizes the interconnection of agricultural production with tourism, creating unique agri-tourism experiences that showcase regional products and traditions, ultimately enriching the economic and cultural fabric of local communities.